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Orange Mali Expands Digital Opportunity with Friendly Technologies’ Unified Device Management

Case Study: Connecting Mali – From Network to Opportunity

Orange Mali, the country’s mobile market leader, faced a complex challenge: how to deliver consistent, high-quality service across a geographically vast, economically diverse, and largely prepaid subscriber base. With Friendly Technologies’ Unified Device Management Platform (UDMP), Orange Mali didn’t just solve operational inefficiencies, they transformed their customer experience and opened doors to new digital opportunities for millions.

CHALLENGE – More Than Connectivity: Creating a Seamless Customer Experience

Despite a strong network footprint (95% population coverage), Orange Mali grappled with:

  • Unpredictable service quality in remote areas
  • Customer frustration with slow support resolution
  • Limited visibility into user experience issues
  • High support costs and technician dispatches
  • Fragmented device control across multiple vendors

For customers, this meant dropped connections, slow troubleshooting, and reduced confidence in accessing online services critical for education, employment, and economic mobility.

SOLUTION – The Friendly UDM Support Portal: A Gateway to Better Service

With Friendly Technologies’ TR-069/TR-369-based Unified Device Management Platform, Orange Mali deployed a powerful Support Portal that allowed real-time remote diagnostics and proactive resolution of issues—without the need to roll a truck.

Support Portal Highlights:

  • One-click problem detection & resolution (connectivity, Wi-Fi, latency)
  • Real-time speed and latency testing
  • Home Score and Device Health indicators
  • Visual dashboards for agents: topology maps, signal strength, mesh status
  • Automated alerts for device or network anomalies
  • Reduced average call handling time by up to 40%

IMPACT – Faster Support, Happier Users, New Possibilities

For the end-user, the change is tangible:

  • Faster resolutions when service falters
  • Fewer disruptions during remote work or online learning
  • Confidence that their provider can detect and fix issues before they even notice

For Orange Mali, it meant:

  • Lower support costs
  • Increased customer satisfaction
  • Fewer churn triggers
  • Scalability to grow services in more rural areas

The platform’s ability to remotely provision and monitor devices enabled Orange Mali to expand services into underserved regions, making connectivity—and with it, digital access—available where it wasn’t feasible before.

Customer Empowerment Through Connectivity

In a country where most subscribers are prepaid and rely on mobile internet for nearly everything—from school to business—a reliable connection is more than a convenience—it’s a lifeline. Friendly’s UDM platform, especially the Support Portal, helped Orange Mali:

  • Maintain consistent connectivity in places like Timbuktu
  • Enable small businesses to operate online
  • Provide students with access to remote education
  • Help individuals apply for jobs and access government services online

The result is more than technical success—it’s real-world empowerment.

Ongoing Partnership & Continuous Improvement

Orange Mali and Friendly Technologies continue to refine the platform. The client requested:

  • Custom QoE analytics

  • Expanded automatic monitoring

  • Deeper training for full feature usage

Together, they are building a roadmap to extend even more intelligent, automated, and proactive services—strengthening Orange Mali’s position as a regional tech leader.