About Friendly Technologies
The IoT & Device Management Company
Friendly Technologies is a leading provider of carrier-grade platforms
for IoT, Smart Home, and TR-069 device management that enable unified administration of all types of services on one platform.
Friendly has been providing device management solutions to carriers and service providers since 2007. When IoT and the Smart Home emerged, Friendly Technologies launched its IoT Platform and full solution for the Smart Home. Leveraging our expertise in the device management field, Friendly extended its offering to IoT and the Smart Home markets.
Any Device. Any Protocol. Any Network. Any Service.
Friendly Technologies is a leading provider of carrier-grade platforms for IoT, the Smart Home, and TR-069 device management that enable unified administration of all types of services on one platform. Friendly’s products support LwM2M, MQTT, OMA-DM, TR-069/TR-369 USP, CoAP, and HTTP protocols, as well as proprietary protocols. We provide solutions via NB-IoT, 5G, LoRA, FTTH, and DSL networks.
Trusted by Leading Global Providers
Hundreds of providers worldwide trust Friendly’s device management and IoT solutions. Our products are scalable and future-ready, enabling our customers to reduce both CAPEX and OPEX and generate new revenue streams.
Management of the Full Life Cycle of Connected Devices
Friendly’s device management platform enables its customers to connect and provision new devices automatically, monitor KPIs, configure and update firmware remotely, collect and analyze data, and streamline the support they provide for their subscribers.
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Robust, Carrier-Class Technology Solutions
Friendly’s device management technology is based on industry standards – TR-069, OMA-DM, LWM2M, MQTT, SNMP and others. The products offer an advanced architecture designed for mass deployment and management of millions of devices on a single platform, offering outstanding scalability and carrier-class security.
It offers web-based interfaces for the management of devices and automation
of the support processes. A field-proven solutions, Friendly’s technology’s products have been deployed by hundreds of carriers, CSPs and device manufacturers around the world, managing Internet of Things, Smart Home, and broadband services.
“Best of Breed Approach” – Unified Management of Any Devices
Friendly Technologies implements “best of breed” approach which simplifies and streamlines the deployment, support and management of any types of devices
(“things”) and sensors. It offers a single centralized management of all the devices regardless of their type and manufacturer.
Support Cost Reduction
Friendly’s unique Automatic Problem Resolution technology dramatically reduces support calls by diagnosing problems and automatically solving them.
It features support automation scripts to solve problems automatically before the subscriber calls support.
Accelerated Time-to-Market with Unique “Smart Layer” Technology
Thanks to its unique “Smart Layer” technology, Friendly eliminates the need for costly development and integration efforts when adding new device types.
This feature eliminates the need to study in-depth device management protocol,
develop complicated scripts, and integrate to OSS and other systems, dramatically reducing the Total Cost of Ownership (TCO) and enabling quicker market share capture and gain of a significant competitive edge.
Unparalleled Security of Home Network Expertise
In a recent study of worldwide TR-069 ACS implementations conducted by Check Point, a global leader of Internet Security, Check Point’s Malware and Vulnerability Research Group uncovered security flaws in solutions of TR-069 device management vendors. It was found that by gaining access to TR-069 ACS (servers), hackers or intelligent agencies could potentially compromise millions of routers and the home networks they serve.
Friendly Technologies and Check Point
Software Technologies ran a joint assessment of Friendly Technologies’ TR-069 Device Management software,
in order to evaluate and validate that the product, deployed by the company’s global Tier-1 customers, is secure. Although no major security flaws were found,
Friendly Technologies introduced additional features to improve its products’ security level, in accordance with Check Point’s recommendations.
Friendly Technologies, the unified device management company, has been awarded the Frost & Sullivan Customer Value Leadership Award for 2015, in recognition
of its achievements in the Device Management, Internet of Things and
Smart Home markets. According to
Frost & Sullivan, Friendly was selected to receive this award because it is consistently deepening customer relationships and offering first-class products that deliver
a clear ROI.
Friendly’s unified device management tool provides a superior experience for customers around the world—by offering strong overall performance and a wide product line for the IoT/M2M and Smart Home markets, while supporting standard protocols such as TR-069, OMA-DM, LWM2M, and others. The award reflects Friendly’s unique contribution across the entire competitive landscape of companies considered and analyzed by
Frost & Sullivan’s industry group.
Founder and CEO
Ilan brings to Friendly his extensive entrepreneurial experience. He has previously founded software start-up companies specializing in electronic publishing and OCR (optical character recognition).
VP Research & Development
VP of R&D and, as a 20-year veteran at Friendly Technologies, is a pillar of the company's growth. In his current role, Vladimir oversees and manages the development of Friendly's line of products.
VP Support & Professional Services
Michael has been at Friendly Technologies since 2001. Michael oversees the entire frontline technical workforce and ensures all of our clients receive top-tier support.
VP Product Management
Tzvi has over 16 years of experience in Telecom, Enterprise, and Public Sector. Before joining Friendly, he led product development and engineering for large companies in multiple sectors.
Director of QA & Project Management
Danny has worked in Telecom for 20+ years, including over a decade in QA leadership at Friendly.
Director of Finance
Miri has stewarded Friendly's financial operations for over two decades.
Head of Sales
Dror is responsible for sales in EMEA, and has over two decades of experience in Telecom.
Head of Business Development
Ofer is responsible for business development in APAC & LATAM and has over a decade of experience in Telecom.