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Red Bend Software and Friendly Technologies Announce Successful OMA Interoperability Collaboration

Red Bend Software and Friendly Technologies Announce Successful OMA Interoperability Collaboration.

By successfully completing the official Red Bend OMA-DM certification process, Friendly’s Mobile Device Management System is now certified to manage any Red Bend OMA-DM mobile-based device.

Ramat-Gan, Israel (August 6, 2013) – Friendly Technologies, a leading provider of optimized device management solutions for fixed and mobile operators, announced the successful completion of interoperability testing with Red Bend Software, the market leader in Mobile Software Management (MSM) with more than 1.75 billion Red Bend-Enabled™ devices. The completion of the Red Bend certification process means that Friendly’s MDM (Mobile Device Management) system is now Red Bend Certified™ to manage any mobile-based device using Red Bend’s vDirect Mobile® device management client.

Friendly’s MDM solution is an open and standards-based platform that provides complete life cycle management for mobile devices, including smartphones, 4G LTE CPEs and M2M technology. Friendly’s end-to-end remote management allows optimal use of the Red Bend client, enabling full implementation of features such as Lock and Wipe, Diagnose Problems, Update Firmware Over-the-Air (FOTA), and other significant MDM tasks.

“We are delighted that Friendly Technologies has joined our family of certified partners,” said Ms. Lori Sylvia, Executive VP of Marketing for Red Bend Software, who is responsible for the company’s Red Bend Certified™ interoperability program. “For mobile operators, the new collaboration will help lower support costs, and it will facilitate better and simpler device management.”

“This new certification means that mobile service operators who use Red Bend’s OMA-DM client can choose Friendly’s MDM server for remote diagnostics, minimizing operational expenses and optimizing performance. With Friendly, mobile service operators can improve quality of service for millions of subscribers – thereby increasing satisfaction and reducing churn,” said Mr. Nir Ezer, VP Sales & Marketing for Friendly. “The successful IoT reflects Friendly’s growing activity and focus on MDM,” he added.

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with more than 1.75 billion Red Bend-Enabled™ devices, makes mobile devices and services continuously better in a rapidly changing world. Red Bend is the only company that provides standards-based products and solutions for software management, device management, and mobile virtualization that work on any mobile phone and connected device uniformly, efficiently, and securely over the air. Red Bend enables its customers to stay competitive in a fast-moving market by helping them deliver high-value services on an increasing number of connected devices with growing software complexity. More than 80 leading device
manufacturers, mobile operators, semiconductor vendors, and automotive companies worldwide trust Red Bend with their most important assets-the mobile and connected devices their consumers depend on.

About Friendly

Friendly Technologies provides optimized device management and customer experience solutions for fixed and mobile operators. Our Friendly solutions streamline and simplify the entire broadband service life cycle, enabling operators to gain higher customer satisfaction while reducing operational costs.