Case Study Snapshot: Orange Romania

As part of a long-term strategy to enhance service delivery for both residential and business subscribers, Orange Communication Romania selected Friendly Technologies to power its device management operations. Since 2010, Orange Romania has relied on Friendly’s Unified Device Management Platform (UDMP) to manage and monitor over a million customer devices across xDSL and FTTH networks.

The deployment spans a wide range of device types, including set-top boxes (STBs) and IP telephones for business clients. Friendly’s platform provides centralized control across this diverse ecosystem, enabling real-time diagnostics, automated provisioning, and deep analytics. These capabilities have played a key role in streamlining operations inherited from Orange’s acquisition of former Romania Telecom customers.

To ensure optimal performance, Orange Romania also uses IPTV QoE Monitoring, which offers real-time visibility into user experience across its digital TV services. This has helped the operator maintain superior service levels, proactively resolve issues, and reduce customer churn.

Friendly’s highly customizable system integrates seamlessly with Orange’s back-office tools and supports long-term scalability. Whether expanding its device portfolio or evolving service offerings, Orange can rely on Friendly’s multi-protocol, vendor-neutral platform to adapt quickly without major infrastructure changes.

About Orange Romania and the National Broadband Market

Orange Communication Romania is part of the Orange Group, one of the largest telecom operators in Europe. The company offers mobile, internet, fixed-line, and digital TV services across Romania, serving both consumer and enterprise markets.

Romania is recognized for having some of the fastest and most affordable internet in Europe, with widespread FTTH availability and strong government investment in digital infrastructure. In such a competitive and technically advanced market, service providers must offer not only speed but also reliability, scalability, and excellent customer support.

Following its acquisition of Romania Telecom, Orange has made strategic investments to modernize legacy systems, unify platforms, and elevate service quality—especially for home entertainment and business communications.

About Friendly Technologies

Friendly Technologies is a global leader in carrier-grade device and IoT management. Its Unified Device Management Platform supports TR-069, TR-369 (USP), and other open protocols—allowing operators like Orange Romania to unify, automate, and scale device operations with ease.

With over a decade of collaboration, Friendly has helped Orange Romania maintain control over a vast and evolving device fleet while improving operational efficiency and customer satisfaction across multiple service lines.