Friendly Unified Device Management

Full TR-069 & TR-369 Lifecycle Management

Wi-Fi Management Plus

Monitor device, internet connectivity, and Wi-Fi quality.

Trusted by global leaders – Proven at global scale across five continents, managing tens of millions of devices on a single platform.

One Platform. Total Wi-Fi Control.
Unify solution for the support and administration teams ensuring seamless, reliable connectivity and continuous performance optimization.

Future-ready – Cloud-native platform supporting TR-369, AI, advanced Wi-Fi, prpl, Matter, and IoT service evolution.

Proactively Optimize Wi-Fi for the Digital Home provides real-time data and trends analysis, with full visibility across high-demand homes, to prevent issues before they impact subscribers.

Superior Technology – AI-driven automation, Kubernetes-based orchestration, and unified lifecycle management for any device.

AI-Driven Wi-Fi Issue Resolution detects, diagnoses, and resolves complex Wi-Fi problems—assuring Wi-Fi performance and reducing support effort while accelerating time to resolution.

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Friendly One-IoT Device Management

Every Device, Any Network, One IoT Solution.

Manage All IoT Devices: Controls all types of devices, from simple sensors to complex gateways.

Operational Efficiency: Reduce operational costs with automated provisioning and efficient device onboarding, minimizing manual interventions and resource expenditure.

Unified Management: Supports multiple protocols – including LWM2M, MQTT, TR-069, TR-369, CoAP, and proprietary protocols.

Any Vertical: Includes readymade integrations and APIs to other components/applications for a full IoT solution.

Complete Device Lifecycle Management: Oversee the entire lifecycle of IoT devices, from start to finish.

Scalable & Market-Proven: We support some of the largest IoT deployments in the world today.

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Friendly Embedded Clients

Carrier-grade embedded clients for IoT

Friendly LwM2M Client

Seamless LwM2M Control: Powering Tomorrow's Smart Devices

Friendly OMA-DM Client

Advanced OMA-DM: Precision Device Control at Your Fingertips

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Friendly Technologies on IoT, Smart Home, and Device Management.

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