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Kartina TV Expands its Adoption of Friendly’s Unified Device Management Solution for IPTV Service Management

Kartina TV, a supplier of interactive digital TV services available to Russian-speaking viewers around the world, has recently purchased additional licenses from Friendly Technologies. The company is currently expanding its use and integration of Friendly’s Unified Device Management Solution, managing CPEs with Friendly’s platform, and adopting Friendly’s Customer Support Portal (CSP) for support services. The changes are expected to enable Kartina TV to save costs and further optimize the company’s control of STBs made by various manufacturers.

Friendly’s Unified Device Management solution offers Kartina TV a greater degree of flexibility and will allow it to expand its management capabilities, allowing the company to eliminate some of its operational costs while increasing subscriber satisfaction.

“As a global IPTV OTT provider, Kartina TV does not have local offices ─ and we are heavily reliant on high-level, remote management. The agility of Friendly’s platform has made a big difference to us, allowing the very successful management of a wide range of device types,” said Alexander Cofman, Head of R&D of Kartina TV. “In addition, we have been consistently impressed with the responsiveness and professionalism of Friendly’s team,” he added.
“I’m delighted to expand our partnership with Kartina TV and provide them with an even wider array of services,” said Nir Ezer, VP Sales & Marketing at Friendly Technologies. “Friendly’s solution will allow Kartina TV to extend support to an even greater number of subscribers and handle additional device types. In addition, Kartina TV’s decision to use Friendly’s Support Center Portal (CSR) will facilitate efficient and accurate call handling,” he noted.

About Kartina TV

Kartina TV is designed for Russian-speaking individuals around the world who want to enjoy their favorite TV stations, native to Russia, the Ukraine, Armenia, and other countries throughout the former Soviet Union. Founded in 2008, Kartina TV offers over 150 live Russian-language channels, over 2,000 on-demand movies, and a large selection of High Definition channels to subscribers in over 100 countries. Kartina TV allows customers to watch programs using an existing Internet connection or by purchasing a receiver that enables customers to view programs on TV. Kartina TV’s sales network includes more than 1,000 resellers worldwide.

About Friendly Technologies

Friendly Technologies simplifies the deployment, management and monitoring of Data, Voice, Video and Smart Home services. Our innovative, carrier-class products are built on industry TR-069 and OMA-DM standards supporting various device types, such as xDSL routers, Home Gateway, RG/iAd, IPTV STBs (including OTT), ATA, VoIP Phone, WiFi, femtocells, dongles, smartphones, Mobile Hotspot, storage devices and more.

Friendly’s product portfolio includes:

  • FriendlyTR69 Device & Home Management Solution
  • Friendly4G LTE Device Management
  • Friendly Mobile Device Management (MDM)
  • FriendlyQoE Monitoring PRO

For more information, visit our website or contact Ms. Ariela Ross at or +972-3-753-9000.