Friendly Unified Device Management

Full TR-069 & TR-369 Lifecycle Management

Wi-Fi Management Plus

Monitor device, internet connectivity, and Wi-Fi quality.

Trusted by global leaders – Proven at global scale across five continents, managing tens of millions of devices on a single platform.

One Platform. Total Wi-Fi Control.
Unify solution for the support and administration teams ensuring seamless, reliable connectivity and continuous performance optimization.

Future-ready – Cloud-native platform supporting TR-369, AI, advanced Wi-Fi, prpl, Matter, and IoT service evolution.

Proactively Optimize Wi-Fi for the Digital Home provides real-time data and trends analysis, with full visibility across high-demand homes, to prevent issues before they impact subscribers.

Superior Technology – AI-driven automation, Kubernetes-based orchestration, and unified lifecycle management for any device.

AI-Driven Wi-Fi Issue Resolution detects, diagnoses, and resolves complex Wi-Fi problems—assuring Wi-Fi performance and reducing support effort while accelerating time to resolution.

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Discover Friendly Wi-Fi

Friendly One-IoT Device Management

Every Device, Any Network, One IoT Solution.

Manage All IoT Devices: Controls all types of devices, from simple sensors to complex gateways.

Operational Efficiency: Reduce operational costs with automated provisioning and efficient device onboarding, minimizing manual interventions and resource expenditure.

Unified Management: Supports multiple protocols – including LWM2M, MQTT, TR-069, TR-369, CoAP, and proprietary protocols.

Any Vertical: Includes readymade integrations and APIs to other components/applications for a full IoT solution.

Complete Device Lifecycle Management: Oversee the entire lifecycle of IoT devices, from start to finish.

Scalable & Market-Proven: We support some of the largest IoT deployments in the world today.

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Friendly Embedded Clients

Carrier-grade embedded clients for IoT

Friendly LwM2M Client

Seamless LwM2M Control: Powering Tomorrow's Smart Devices

Friendly OMA-DM Client

Advanced OMA-DM: Precision Device Control at Your Fingertips

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The latest from Friendly on telecom and IoT industry news & developments

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Friendly Events

BASE Summit 2026 | Milan

June 4–5, 2026

Join Friendly Technologies at the Broadband Forum BASE Summit 2026 and discover how service orchestration and AI are transforming broadband operations.

Friendly’s COO & VP Product , Tzvi Skapinker, will be speaking about how USP-enabled lifecycle management and edge intelligence help operators deploy value-added services faster — while reducing complexity and accelerating time to revenue.

Experience the Friendly AI Assistant™, built on our carrier-grade TR-069 / TR-369 (USP) Device Management Platform — the trusted platform managing tens of millions of devices across five continents.

Let's meet at BASE Summit 2026

CommunicAsia 2026 | Singapore

May 20–22, 2026

Join Friendly Technologies at CommunicAsia 2026 and discover how AI is transforming device
management and broadband operations.

Meet our team in Singapore to experience the new Friendly AI Assistant™, integrated with our TR-
069/TR-369 Device Management platform, enabling smarter diagnostics, automated
troubleshooting, and improved Wi-Fi experience management.

Discover how service providers can reduce support costs, automate operations, and accelerate
service innovation with AI-driven operational intelligence.

Let’s meet at CommunicAsia 2026

Fiber Connect 2026 | Orlando

May 18–19th, 2026

As operators look to increase ARPU, reduce support costs, and deliver flawless in-home experiences, Friendly Technologies will showcase its live POC and speaking session at Fiber Connect 2026.

Discover how Friendly’s AI-Assistant (TM), built on top of our carrier-grade TR-069 / TR-369 (USP) Device Management Platform, helps providers:

Improve Wi-Fi experience and customer satisfaction
Automate issue diagnosis and resolution
Launch new value-added services faster
Reduce OPEX through smarter operations
Manage any device, any network, at scale

Join our speaking session and visit our live POC demo to see how operators are transforming device management into a growth engine.

Let’s meet at Fiber Connect 2026

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Safaricom Kenya Device Management Case Study Snapshot

November 2, 2025 | Case Studies

Case Study Snapshot: Safaricom Kenya Elevating Customer Experience with Friendly Technologies Safaricom, Kenya’s leading telecommunications provider and a subsidiary of Vodacom and Vodafone Group, has long been at the forefront of innovation in East Africa. As part of its mission...

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Safaricom Kenya Device Management Case Study Snapshot