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About Friendly Technologies

The IoT & Device Management Company

Company Overview

Friendly Technologies is a leading provider of carrier-grade platforms for IoT, Smart Home, and TR-069 device management that enable unified administration of all types of services on one platform.

Unparalleled Expertise

Friendly has been providing device management solutions to carriers and service providers since 2007. When IoT and the Smart Home emerged, Friendly Technologies launched its IoT Platform and full solution for the Smart Home. Leveraging our expertise in the device management field, Friendly extended its offering to IoT and the Smart Home markets.

Any Device. Any Protocol. Any Network. Any Service.

Friendly Technologies is a leading provider of carrier-grade platforms for IoT, the Smart Home, and TR-069 device management that enable unified administration of all types of services on one platform. Friendly’s products support LwM2M, MQTT, OMA-DM, TR-069/TR-369 USP, CoAP, and HTTP protocols, as well as proprietary protocols. We provide solutions via NB-IoT, 5G, LoRA, FTTH, and DSL networks.

Trusted by Leading Global Providers

Hundreds of providers worldwide trust Friendly’s device management and IoT solutions. Our products are scalable and future-ready, enabling our customers to reduce both CAPEX and OPEX and generate new revenue streams.

Management of the Full Lifecycle of Connected Devices

Friendly’s device management platform enables its customers to connect and provision new devices automatically, monitor KPIs, configure and update firmware remotely, collect and analyze data, and streamline the support they provide for their subscribers.

Join These Companies

Partial list of Friendly’s customers. 

Orange telecom logo
windstream
claro logo
reliance jio
airtel
telcel
tata play
telefonica
wom
vodacom
landis + gyr
safaricom
origin energy
ETB Bogotá telecommunications logo
aussie broadband
Beeline logo
canal+
celsia
Manx telecommunications logo
altan redes
sagemcom
data remote
netlife
celsia

Friendly’s Technology

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Robust Carrier-Class Technology Solutions

Friendly’s device management technology is based on industry standards – TR-069, OMA-DM, LWM2M, MQTT, SNMP, and more. Our products offer advanced architecture that we designed for the mass deployment and management of millions of devices on a single platform, offering outstanding scalability and carrier-class security.

It offers web-based interfaces for the management of devices and the automation of support processes. Field-proven solutions, Friendly’s technology’s products have been deployed by hundreds of carriers, CSPs, and device manufacturers around the world, managing the Internet of Things, Smart Home, and broadband services.

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Unified Management of Any Devices

Friendly Technologies implements a ‘best of breed’ approach, which simplifies and streamlines the deployment, support, and management of any type of device and sensors. We offer single centralized management of all devices, regardless of their type and manufacturer.

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Reduced Support Cost

Friendly’s unique Automatic Problem Resolution technology dramatically reduces support calls by diagnosing problems and resolving them automatically.

It features support automation scripts to solve problems automatically before the subscriber calls your support hotline.

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Unparalleled Security of Home Network

In a recent global study of TR-069 ACS implementations, conducted by Check Point – a global leader of Internet Security, Check Point’s Malware and Vulnerability Research Group uncovered security flaws in the solutions of TR-069 device management vendors. It found that by gaining access to TR-069 ACS (servers), hackers or intelligent agencies could potentially compromise millions of routers and the home networks they serve.

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Friendly Technologies and Check Point

In a recent global study of TR-069 ACS implementations, conducted by Check Point – a global leader of Internet Security, Check Point’s Malware and Vulnerability Research Group uncovered security flaws in the solutions of TR-069 device management vendors. It found that by gaining access to TR-069 ACS (servers), hackers or intelligent agencies could potentially compromise millions of routers and the home networks they serve.

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Accelerated Time-to-Market with Smart Layer Technology

Thanks to its unique “Smart Layer” technology, Friendly eliminates the need for costly development and integration efforts when adding new device types.

This feature eliminates the need for the in-depth study of device management protocols, development of complicated scripts, integration to OSS and other systems, dramatically reduces the Total Cost of Ownership (TCO), and enables quicker capture of market share, and allows you to gain a significant competitive edge.

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Award-Winning Solution

Friendly Technologies – the IoT and device management company – has been awarded the Frost & Sullivan Customer Value Leadership Award (2015) in recognition of its achievements in the Device Management, Internet of Things, and Smart Home markets. According to Frost & Sullivan, Friendly was selected to receive this award because it is consistently deepening customer relationships while offering first-class products that deliver
clear ROI.

The Friendly Technologies Management Team

Ilan, CEO

Ilan Migdal

Founder and CEO

Ilan brings to Friendly his extensive entrepreneurial experience. He has previously founded software start-up companies specializing in electronic publishing and OCR (optical character recognition).

Tzvi Skapinker, COO

Tzvi Skapinker

COO

Tzvi has over 16 years of experience in Telecom, Enterprise, and Public sectors. Before joining Friendly, he led product development and engineering for large companies in multiple verticals.

Management Team, Vladimir

Vladimir Litman

VP Research & Development

VP of R&D and, as a 20-year veteran at Friendly Technologies, is a pillar of the company’s growth. In his current role, Vladimir oversees and manages the development of Friendly’s line of products.

VP Support, Michael Kimchi

Michael Kimchi

VP Support & Professional Services

Michael has been at Friendly Technologies since 2001. Michael oversees the entire frontline technical workforce and ensures all of our clients receive top-tier support.

Danny Locktshanov Director of QA & Project Management

Danny Locktshanov

Director of QA & Project Management

Danny has worked in Telecom for 20+ years, including over a decade in QA leadership at Friendly.

Jeanna Vainer

Jeanna Vainer

Director of Finance

Jeanna comes from a background that well prepared her for her role in overseeing the company’s financial interests.

Dror, VP Sales

Dror Braunstein

VP of Sales

Dror is responsible for sales in the EMEA region and has over two decades of experience in Telecom.

Ofer Greenberg, VP Biz Dev

Ofer Greenberg

VP of Business Development

Ofer is responsible for business development in APAC & the Americas, and has over a decade of experience in Telecom.

Sean van der Walt

Sean van der Walt

Director of IoT + ANZ Region

Sean is a veteran IoT technologist deep rooted in the realm of wireless technologies.

Scott Kaste

Scott Kaste

US National Sales Director

Scott is responsible for driving growth in the US market at Friendly and comes from a background of 10+ years in telecom and tech.

Ariela Ross Jayyousi

Ariela Ross-Jayyousi

Director of Marketing

Experienced marketing leader driving growth in the IoT and Telecom sectors, with a background in SaaS, cyber, and content.

Iael Matmor

Iael Matmor

Partner Development Director

Iael is responsible for driving channel growth in the telecom industry in coordination with Friendly’s global partners.