Case Study Snapshot: Tata Play India

Tata Play, a premium broadband provider serving India’s high-net-worth individuals, needed a device management solution that could match its customers’ high expectations for service quality and reliability. In 2020, the company partnered with Friendly Technologies to modernize its broadband operations and elevate the overall Quality of Experience (QoE).

Using Friendly’s Unified Device Management Platform (UDMP), Tata Play now manages hundreds of thousands of devices across its broadband network. The deployment includes essential modules like the Provisioning Portal, Support Portal, Wi-Fi Management Plus, and Friendly’s AI-powered QoE Monitoring and analytics tools.

This robust system empowers Tata Play with real-time diagnostics, automated provisioning, and remote issue resolution—streamlining support operations and minimizing customer disruption. With Friendly’s intelligent dashboards and Wi-Fi optimization capabilities, support teams can quickly identify and resolve service issues before customers even notice them.

Designed to meet the demands of a premium market segment, the solution also provides detailed customer experience metrics, enabling Tata Play to proactively monitor performance trends and optimize service delivery for top-tier users. The result: faster support resolution times, fewer escalations, and higher customer satisfaction in a segment where flawless service is a non-negotiable.

Friendly’s multi-protocol, vendor-agnostic platform ensures Tata Play can onboard new devices and scale its service portfolio without rebuilding its infrastructure—making it a future-proof choice in India’s dynamic telecom market.

About Tata Play and India’s Broadband Landscape

Tata Play, part of the Tata Group, is known for its focus on high-quality service and innovation. It has expanded from direct-to-home (DTH) television into premium broadband, targeting metro and Tier-1 cities where consumers demand seamless connectivity and world-class customer service.

India’s digital transformation continues at pace, with urban customers expecting low-latency, always-on internet access. Tata Play’s investment in Friendly Technologies reflects its commitment to delivering that experience, leveraging world-class tools to support a discerning customer base.

This collaboration showcases Friendly Technologies’ ability to deliver carrier-grade, intelligent, and scalable device management solutions custom-tailored for operators aiming to lead in high-value segments.